Jyoungwrites

Specialist, Social Media

• Crafted and translated pre-approved social media messaging for various outreach topics.    

• Maintained and promoted Wealthsimple’s brand voice across social media platforms.    

• Responded to client inquiries on social media, providing clear and concise financial information.    

Lead Writer, Wealthsimple Foundation Money Masterclass

• Developed and edited scripts for Wealthsimple’s educational video series, transforming financial concepts into engaging and accessible content for young adults.

• Led creative writing process with a team of two junior writers

• Provided on set delivery and feedback assistance to ensure brand tone and voice were captured fully

Copywriter: 

• Wrote email sequences, podcast ads, and ad scripts, effectively conveying key messages and driving customer action.

• Assisted in podcast ad production, including script refinement and voice actor selection to ensure message clarity and consistency across audio formats.

• Created bilingual (EN/FR) marketing copy for campaigns spanning email, social media, and digital advertising.

• Developed social media copy to enhance engagement, maintain brand voice, and support major product launches and financial initiatives.